Viewpoints Press Release

July 17, 2007

Viewpoints Press Release to Announce Advisory Board

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Viewpoints.com Assembles Noteworthy Advisory Board

Team of Ten Internationally Renowned CEOs, Venture Capitalists

And Internet Pioneers will Provide Diverse Expertise

CHICAGO,IL - July 17, 2007- Viewpoints.com, a new ratings and reviews Web site that draws upon personal experiences of its user community to help consumers make smarter more informed purchase decisions, today announced its first board of advisors.  The highly accomplished group of media and technology veterans, each an authority in his or her field, together cover the spectrum of technologies and disciplines essential to the Viewpoints.com concept.

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June 20, 2007

Red Herring - Series A

Red_herring_logo A nice write up today in Red Herring about the announcement that we closed our Series A.  It was clear from the interview that Adena thought we were "just another" ratings and reviews site.  Given how many start ups she must see, I don't blame her.  I have to say when people don't immediately see the difference in our approach vs other review sites it makes me want to work harder at both delivering on our brand promise and articulating our message.   Thanks for the motivation Adena! 

I will say that if I learned one thing while spending 10 years at CoolSavings it was that competitors come and go.  Some will fail.  Some will scrape by and others will explode.  We can't spend all of our time worrying about what the other team is doing.  If we execute and deliver a great experience to our users, everything else will fall into place.

One correction from this article.  We were founded in August of 2006, not October of 2005 as the article states.

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June 18, 2007

Viewpoints Press Release to Announce Series A Round

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PRESS CONTACT:                

Jill Schmidt                            

SS|PR                     

847/955-0700 ext. 9311

jills@sspr.com                            

Viewpoints.com Closes $5 Million "Series A" Financing

New Company Receives Commitments From Leading Venture Capitalists,

Successful CEOs and the Illinois Innovation Accelerator (i2a) Fund

CHICAGO, IL – (June 18, 2007) – Viewpoints.com, a new ratings and reviews Web site that draws upon personal experiences of its user community to help consumers make smarter more informed purchase decisions, today announced it has closed its "Series A" round of corporate financing. The investor group includes Chicago area venture capitalists, successful CEOs and the Illinois Innovation Accelerator (i2A) Fund, a new public/private venture capital fund. i2A's investment, its first, brings to $5 million the total amount of first-round capital raised by Viewpoints.com.

In addition to the i2A investment, other "Series A" investors in Viewpoints.com include Joe Mansueto, founder & CEO of Morningstar Inc.; Michael Alter, president of The Alter Group; Matt McCall, co-founder and managing director of Draper Fisher Jurvetson & Portage Venture Partners; Lon Chow, general partner with Apex Venture Partners; and J.B. Pritzker, founder and partner of New World Ventures and CEO of The Pritzker Group.

   

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May 23, 2007

Launch Press Release


Love To Write Or Read Reviews?

Viewpoints.com Is Ultimate Online Destination


New SIte Lets People Post Reviews Across Most Comprehensive Range of Categories Anywhere; Innovative Profiling/Feedback System Fosters Highly Personal & Reputable Reviews


CHIAGO, IL– May 22, 2007 – Opinions are like noses, they say—everyone has one. And for those of us who have way more than one (opinions, that is, not noses), there’s now an online home just for you.


Viewpoints.com, a recently-debuted Web site, gives people who enjoy reading or writing reviews a one-stop outlet for topics ranging from laptops to hotels, blenders, even hospitals and schools. Nearly 700 categories, in fact, make Viewpoints.com the most comprehensive “citizen review” resource on the Web.

 

“Through more than 100 hours of interviews with people who like the review process, we discovered two major sources of frustration,” said Matt Moog, founder and CEO of Viewpoints.com. “First, reviewers are frustrated that there is no single web site where they can build their reputation by reviewing products and services across a broad set of categories.  Second, while most people favor user reviews, they would like to know more about the reviewers.” 

 

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