Illinois Technology Association Interviews Matt Moog

This week the Illinois Technology Associated (ITA) featured Viewpoints in their monthly newsletter. Check out an exerpt from the Q&A interview below.     ITA Member Q&A: Viewpoints Network

Illinois Technology Association: In 10 words or less, what problem does Viewpoints solve for your clients? Matt Moog: Viewpoints companies engage with their customers using social technology. ITA: What motivated you to join (or start-up) Viewpoints? What is the origin of the name? MM: The social web and search are two macro trends that are driving how people use the Internet to make decisions.  They use search to find the exact information they are looking for and they rely on the advice of people like them to help them make informed decisions.  By providing a social platform for reviews, blogs, discussion forums, answers all organized around product catalogs and business directories Viewpoints is able to fulfill its mission of helping consumers make smarter decisions. ITA: How does Viewpoints differentiate from its competitors? MM: The Viewpoints Technology Platform powers both Viewpoints.com and other private label communities for our customers. We compete both in the consumer internet space against other review sites such as Yelp, TripAdvisor, CNet and Consumer Reports.   In the consumer market we have a more social platform that also covers the broadest range of categories.  In our business to business service, we are the only provider who combines reviews with a social/community platform and a very strong search engine optimization toolset.  We compete with companies such as BazaarVoice, PowerReviews, Pluck and Lithium. Read the complete interview.