TechCrunch coverage of MySears/MyKmart adopting OpenID

Can Sears Help OpenID Go Mainstream?  by Robin Wauters on July 2, 2009

In their intial coverage of the MySears & MyKmart communities launch in May, TechCrunch writer MG Siegler expressed his interest in Sears' plans to incorporate OpenID so visitors could sign into the communities using their existing social network profiles. Just over a month later, Sears did in fact announce that they had adopted OpenID and were the first traditional retailer to do so. Below is an expert from the follow up story that appeared in TechCrunch last week.

 

It’s one thing when Internet companies like Facebook adopt OpenID, it’s another when a giant retailer like Sears Holdings Corporation embraces it. Sears has just announced that it will enable over 1 million monthly MySears and MyKmart visitors to use their Google, Facebook, MySpace, Twitter or other accounts to log into the community websites, enabling them to write product reviews and share information about products and services without the need to create a separate account.

Read the whole story by clicking here