Chicago Tribune article about "grabbing the search spotlight"

Eric Benderoff, the technology reporter at the Chicago Tribune spoke with Matt Moog, Viewpoints Network CEO to tackle the topic of Search Engine Optimization in "Grabbing the search spotlight" article.   Click here to read the full article.

Eric mention in this review that Hannah's Bretzel came up higher on the page for Yelp than it did for Viewpoints. He is right about that.  However, as a demonstration of the complexity of search, you can see from this screen shot that the Viewpoints ranking moves way up when one simple modifier is added to the search.  Viewpoints has over 1 million monthly users and has been growing at about 10% per month.  Watch out Yelp!  We are yelping at your heels!

For the record, I  a HUGE fan of Hannah's Bretzel. 

http://www.viewpoints.com/Hannahs-Bretzel-Chicago-IL-reviews